A DeFi protocol carried from first identity to a live trading app, and every surface in between.
One team across the whole protocol: the brand, the app and the story, moving together.
Magpie needed more than a logo. The protocol had to look credible to traders, read clearly to newcomers, and ship fast in an ecosystem that never stops moving. We built the identity and the strategy first, then designed and developed the trading web-app, with the marketing site, the landing pages and an NFT collection following the same system.
Built once, rebuilt with every version.
A protocol is never finished. As the product evolved we kept the system current: new versions of the app, fresh landing pages for each launch, social assets, pitch decks for partners, merchandising and event design for the community. One language across all of it.